About

A Coffee Company Inspired By A Movement

When the highest-grossing comedy, “9 to 5,” starring Jane Fonda, Dolly Parton, Dabney Coleman and Lily Tomlin, exploded on the cinema screens in 1980, the laughs hid a serious message about gender inequality and discrimination in the workplace. “Still Working 9 to 5” explores why workplace inequality 40 years later was never a laughing matter.


We discover how the concept for the film rose out of the women’s movement and Jane Fonda’s close friendship with fellow activist Karen Nussbaum and how, in 1973, Karen, along with her friend Ellen Cassedy, established the 9 to 5 National Association of Working Women, after experiencing many workplace indignities. 

 

We wanted to keep the movement going, and support women in the workplace. So, Get Your Own Damn Coffee was created. 

 

Symbol of Coffee

While conducting research on working women for the documentary, Still Working 9 to 5. Camille Hardman, one of the directors of the film, discovered that coffee was a historical symbol of workplace inequality. 


With the influx of women into the workplace in the 1950/60s, many women were not taken seriously as working women and subjected to becoming the ‘office wife’ - taking over the daily spousal duties for whatever boss they were working for. Coffee had become a symbol of the ‘office wife’ syndrome. Women wanted to be taken seriously as workers and not be considered the office coffee pourer. 


We saw an opportunity to reframe the coffee conversation, and so, Get Your Own Damn Coffee was created. 

 

Instead of allowing coffee to remain a symbol of inequality in the workplace, we want women to take back their agency and use coffee as a tool for empowerment. 

 

Get Your Own Damn Coffee will donate a portion of all proceeds to women’s organizations and communities that encourage women’s equality and empower women to build their own enterprises.

 

We want to show that with every morning cup of coffee, women will be inspired to take on the world. 

Get Your Own Damn Coffee Stands For:

 

  • Women's Empowerment
  • Women’s Self-Confidence
  • Equal Pay
  • Breaking the glass ceiling
  • Childcare and family leave
  • A woman’s right to say no
  • & SUPPORTING WOMEN! 

GYODC is for women who dare to be strong, confident, and have agency over their lives.


GYDOC stands for women’s equality and empowers women to say, “we can be whatever we want to be.”


With every cup of GYODC coffee, women are encouraged to dream and make their dreams a reality.


GYDOC knows women have the ability to be strong leaders and role models in their workplace and communities, and inspires them to achieve their goals by being a daily reminder that anything is possible.

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